Saara Lahnajärvi is a graphic designer based in Helsinki.
See examples of selected work below.
As an in-house designer I work in multiple mediums. Scroll down to see illustrations and photography.
Touring Cars - In-house design (marketing, printed materials, digital materials, video, writing, visual identity development, content creation, internal documents, events). Working with an established brand while updating what doesn’t work. Honoring marketing and owner’s wishes and providing consultation. Producing a myriad of products for customers, colleagues, and partners. Here is a snapshot of everything created throughout the years. Content creation examples.
Kapinalliset - Graphics for YLE documentary series. Client wish was that the graphics echoed the bravery and vulnerability of the young protagonists. I chose a striking type in black that reminded me of thick sharpie text on a protest sign, paired with colors from nature. I created the assets to be easy to use for the editor, and that would go with any background while keeping text legible.
Larsen Impact - Visual identity for social investment company. Client’s wish was to somehow include Norwegian heritage, plus match parent company. Parent company had a viking ship logo, dragon head and all, so I created a new and modern viking ship to go with it. Since the company was just starting, I made it a versatile corporate identity that can grow with the company. Delivered easy to use assets for emails, presentations, etc.
Styx - Logo suite for a nail salon. Client showed me a moodboard and I worked based on that. This logo suite can grow with her business. I also provided consultation on branding.
Mars Magenta - Band logo suite and merch mockups. Inspiration was middle ages, tarot, alchemy, and occultism.
Illustrations
I make scalable vector illustrations, editorial and commercial illustrations, and icons.
